Kathryn DeLizzio

The Story

For 20 years I masked. I performed a version of myself every single day because I did not know I had ADHD. I got diagnosed at 38, and my mind finally started working with me instead of against me. Everything I have built came after that.

“Diagnosis didn't make me new. It made me accurate.”

First came the skincare. Reset Jet Go launched in August 2025, at my very first launch party, and my first sales came through Amazon a little after that. All of it bootstrapped. No bank, no investors. No experience. I built it on my own. But the skincare was always the platform. It was how I got the attention and the momentum for what I actually came here to do.

The Platform — Reset Jet Go

Reset & Jet Wipes

Rice water ritual cloths. A wipe and go clean for face and body, on shelves at San Diego Barber Supply.

Celestial Snail Serum

96% snail mucin, ceramides, green tea. Deep hydration and barrier support.

Lunar Bliss Night Cream

Mugwort and ceramides. Overnight repair while you sleep.

SoftSkin Towels

Disposable, biodegradable facial towels for a cleaner routine, anywhere.

Coming Soon

DareumI Daily Collagen Mask

Calming, hydrating, barrier repair for sensitive skin.

Coming Soon

Renewal Sculpt Body Cream

Retinol and peptides. Firm, smooth, renew.

Beautiful Mind

Beautiful Mind is beauty designed with different minds already in mind, not as a separate category. The first product is an everyday essential with a quiet tactile element, built for people who need to regulate in settings that are not the comfort of their own home, so they can be out in the world and still have something that helps them settle. A provisional patent is filed, and prototypes are in production now.

Because your mind is beauty. It is just different, and that is okay. This does not take away from the struggles people carry day to day. It does not take away from the diagnosis. One person can mask, another cannot. One person can use this tool right now, another cannot. That is exactly why there are more products coming behind it, something for everyone. That is what I am building.

In July 2027, the product launches in Bali. I bought out a boutique hotel for my community, and that launch is also where I reveal the new brand name: DareumI, from the Korean word dareum, meaning difference.

SEON began the ritual. DareumI became the difference.

The Numbers

Also: author of MASK: The Architecture of Survival, live on Amazon. Permanent skincare vendor for URBN Run Club in San Diego, selling at live events every week.